Movado
A pioneer in the industry — Movado has been mastering the art of watchmaking since 1881. We collaborated with design studio Arulien to create a custom typeface and word mark for Movado’s brand refresh. The new word mark is inspired by Movado’s rich typographic legacy. For clarity at small sizes and engravings, we created specific variations to ensure the word mark remains crisp and legible. The custom Movado Sans typeface complements the word mark with rugged yet refined details, honoring the artistry and craftsmanship that have defined Movado since 1881.
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