Moda Operandi

Founded in 2010, Moda Operandi is an online luxury fashion retailer. The brand presents the world of high fashion in all it’s diversity and the custom typefaces needed to reflect that. Instead of creating a traditional typefamily, we designed a matching pair – two typefaces with different personalities. The resulting duo, Moda Serif & Moda Sans, are soulmates who support each other, but wear their unique outfits, speak the same language, but with the different tone.


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