Since 2011, Kinfolk has become a leading lifestyle authority with a dynamic mix of print and online media, including a quarterly magazine sold in over 100 countries in four languages. For their rebranding we created a type family that consists of 6 different styles, a Serif and a Sans counterpart with matching italics. Together the fonts create a compact but versatile palette that serves all the typographic needs of the magazine, from impressive headlines to longer articles.